I first met Svilena on LinkedIn. Here’s a clip.
That’s right – when you’re dealing with a top-tier marketer, you quickly learn what real online networking looks like.
Svilena first reached out thinking I might be a good customer for NitroPack. Turns out, I wasn’t (so far) but I’m glad she did. We connected in person at both WordCamp Europe and WordCamp US in 2023, and by WCUS 2024, we were co-hosting a dinner that brought together several Seriously, BUD? guests.
With her rich, sultry voice, Svilena has a way of making you hang on every word – and trust me, she’s worth listening to.
I know NitroPack has been caught up in the WP drama, but I truly hope it all gets sorted out soon. The WordPress community is better when she and her colleagues are part of it.
Svilena by AI
Svilena Peneva is a Bulgarian digital marketing and partnerships professional based in Sofia. She currently serves as the Head of Partnerships at NitroPack, a company specializing in website performance optimization. Following NitroPack’s acquisition by WP Engine in 2024, she has continued her role under the WP Engine umbrella.
Svilena joined NitroPack in 2021, marking her entry into the WordPress ecosystem. Over the years, she has become a prominent figure in the community, actively participating in major events such as WordCamp Europe, WordCamp US, and Affiliate Summit East. Her responsibilities encompass managing affiliate programs, overseeing event sponsorships, and fostering strategic partnerships. Notably, she has collaborated with industry leaders, including Google, to produce educational content on topics like Core Web Vitals and site performance.
In March 2025, Svilena delivered a presentation titled “Speed, Security & Scalability: The Pillars of an Independent Digital Strategy” at CloudFest in Germany. Her talk emphasized the integration of NitroPack and WP Engine’s technologies to enhance WordPress site performance, security, and scalability.
Beyond her professional endeavors, Svilena is known for her enthusiasm in building community connections and her commitment to continuous learning. She maintains an active presence on LinkedIn and X (formerly Twitter), where she shares insights on web performance, digital strategy, and her experiences within the WordPress community.
If you’re interested in connecting with her or learning more about her work, you can see her LinkedIn profile.